In an era marked by uncertainty and shifting economic tides, UAE businesses are demonstrating remarkable resilience and optimism about international trade prospects. According to HSBC’s insightful 2025 Global Trade Pulse Survey, a striking 94% of UAE companies foresee significant growth in cross-border trade, highlighting their robust confidence despite ongoing tariff-related pressures.
Globally, businesses face increasing costs due to tariff uncertainties, with two-thirds of corporations already reporting heightened expenses. Yet, companies in the UAE maintain an upbeat outlook, prepared to navigate these challenges strategically. While they acknowledge expected cost impacts both in the short and long term, they remain ahead of the curve through proactive planning and digital innovation.
Deyana Cherneva, Head of Global Trade Solutions for Middle East, North Africa, and Türkiye at HSBC Bank Middle East, captures the essence of this optimism: “UAE businesses have well-defined strategies ready to navigate evolving global trade dynamics. They’re leveraging data analytics, strengthening supply chains, and increasingly relying on vital trade corridors linking the Middle East, China, and Europe.”
The resilience among UAE enterprises is further emphasized by their proactive strategies to manage uncertainties. An impressive 75% of businesses in the region are viewing tariff-driven challenges as opportunities to innovate, diversify markets, and enhance operational efficiency.
Key highlights from the HSBC survey underline this strategic mindset:
- Top Sales Markets: UAE (83%), India (34%), UK (32%), US (32%), and Germany (19%).
- Top Sourcing Markets: UAE (78%), India (40%), US (39%), UK (32%), and Germany (25%).
- Cost Impact: 65% of UAE businesses have experienced increased costs due to tariffs, with 76% anticipating further increases within the next six months.
- Revenue Impact: UAE firms project an average revenue impact of 19%, slightly above the global average of 18%.
To counter these challenges, nearly half (48%) of UAE companies are bolstering their data analytics capabilities. Concurrently, substantial investments are being made in risk management, enhanced supply chain visibility, and exploring untapped markets.
Furthermore, UAE businesses are deepening regional economic ties, significantly ramping up reliance on the Middle East (62%), with China (47%) and Europe (43%) also serving as key strategic partners.
Ultimately, UAE companies are not merely navigating trade uncertainties—they’re harnessing them as catalysts for growth, innovation, and global competitiveness. The proactive, forward-thinking approach of these businesses underscores their leadership role in the global trade landscape, reinforcing their resilience amidst uncertainty.
