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26 December, 2019

TCG Participates in SIAL Abu Dhabi 2019

The Corporate Group participated in SIAL, the annual food, and beverage trade summit recently in Abu Dhabi from 9 – 11 November 2019. Under the DMCC pavilion, one of our regional partners Orange Brown DMCC presented the coffee products in an exclusive display stall.

SIAL is an annual event that brings buyers and sellers together under one roof from the food, beverages and hospitality sectors. The event allows exhibitors to display their products, attracting visitors to their stalls to touch, feel and get more information about the products that they would like to source. The event typically observes some deals signed on the spot.

With over 1,000 exhibitors from 40+ countries and over 28000 visitors, the 2019 SIAL event was the largest of its kind. Over 30 countries had their exclusive pavilions, with individual companies showcasing products in stalls under the pavilion.

Utilizing this massive platform, Orange Brown DMCC (of which TCG is a partner) showcased their range of coffee products. As experts in the field of coffee sourcing from Brazilian farms to roasters around the world, Orange Brown has its origins in Canada and recently expanded their presence into UAE by establishing the DMCC entity in partnership with TCG.

The strong reputation of TCG in sourcing buyers and sellers in the trading sectors also brought on display a unique tea product that is presented in a stick form for direct use.

The SIAL event was organized by Compexposium in partnership with ADNEC.

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