News Detail

Connecting ideas and people

3 October, 2021

Ma’an to positively impact senior citizens through social incubator programme

Ma’an Abu Dhabi has engaged The Corporate Group as advisors for their fifth cohort of the Social Incubator Program, to help increase engagement and participation within the senior community.


Ma’an Social Incubator (MSI) is a program conducted by Ma’an with the theme of social inclusion for seniors. The MSI Program is a theme based initiative that aims to foster social entrepreneurship and empower aspiring social entrepreneurs in developing their innovative solutions to existing social challenges.


The Corporate Group has been engaged by Ma’an as strategic advisors for the fifth cohort. The engagement will be related to the MSI program.


The program has 3 main objectives:


  • Increase social impact contribution by the community for the community
  • Empower social entrepreneurs to develop their ideas for social impact into sustainable social enterprises or NFPs
  • Stimulate the growth of the third sector


The program will attract startups and entrepreneurs with innovative business ideas that have impact on the community of seniors in Abu Dhabi. The startup will then be screened, evaluated and then selected for the MSI program. The program itself will focus on providing the right guidance, strategic advice, training and support needed to scale up the business.


Some of the aspects where Ma’an would be supporting the startups is in connecting the startups to investors and venture capitalists, who may choose to invest in the startup and bring it up to scale.


Previous such incubator cohort cycles were focusing on different themes such as solutions for people of determination. The Ma’an Social Incubator program cycles have seen a host of exciting businesses including Ioptyc by Nexart whose product helps people with visual impairments to navigate their surroundings through sensors and visual recognition and Key 2 Enable, awarded as one of the world’s most promising start-ups at Gitex in Dubai in November.


Ma’an invites startups from Abu Dhabi, UAE and around the world to apply for the MSI program – who knows, you may be the next business to be incubated and guided by Ma’an!


Do you think your startup could qualify for MSI?

Then apply here

Share This Post
Open chat
How can we help you?