Event management

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Event Management

Dubai’s Department of Tourism & Commerce Marketing (DTCM) won awards at the World Travel Awards in November 2019. Dubai was awarded the world’s leading Meetings, Incentives, Conferences and Exhibitions (MICE) destination. Moreover, the Emirate is also globally recognized as a vital market for key events.

The Corporate Group provides end-to-end bespoke event management solutions, right from event planning, event organizing, event monitoring and also event analytics leading to post-event reporting. The comprehensive event management service ensures that your corporate event needs are met with utmost innovation and quality, while maintaining the fun and buzz that events are known for.

Our strategic partnership with Dubai FDI and Dubai MOFAIC mean that just like Dubai, The Corporate Group is also geared to organize and support events of all types such as key exhibitions, corporate events, webinars or other methods.

Event Consulting

Right from the time you have an event in your corporate calendar, our event management consultants will brainstorm with you on various aspects such as

  • Strategic/Tactical importance of the event
  • Corporate attendee profile
  • Theme for the event
  • Investment Capacity

This would help prepare the event kit which makes it easy for execution.

Event Execution Plan

Once the event kit is formally prepared, the event execution plan hinges on the next level of detailing required for the event to be formally put in operation. This stage includes

  • Options for proposed date/venue
  • Catering
  • Layout/seating arrangement
  • Promotion/publicity planned for the event

With this event plan, the execution becomes a matter of just coordination and operation.

Event Analytics

Before and during the event, our event plan will ensure that all required data points get captured for the event. Whether it be number of confirmed participants, actual number of attendees, profile of attendees, etc – all the required data analysis for your event will be done.

Post-event reporting

Once all data pertaining to your event gets captured, we provide you with a post-event report. This would ensure that your corporate event is not merely a corporate event that meets a portion of your budget, but rather a valuable input for gauging whether the event did indeed meet the strategic or tactical objective that it was a part of.


How critical are event planning services?

Whether it be for large gatherings (in a banquet hall), or virtual gatherings on a technology platform (like a webinar), the concept of having to plan and execute a business event remains the same. Simple changes in execution may vary, but the core idea of event planning is utilizing a vital channel for building your brand and business.

How would you measure event effectiveness?

Our post-event reporting and analytics provide you with a critical understanding of the effectiveness of each event on its core objectives.

How can I avail the services?

Simple fill our enquiry form at the bottom of the page and our business team will come back to you.

Enquiry Form

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